Privacy policy
This Privacy Policy describes how The Grow Superstore Limited (“we”, “us”) collects, uses and discloses your Personal Information when you visit or make a purchase from www.thegrowsuperstore.com (the “Site”), subscribe to our emails, or visit our store at Unit 6, Wulfric Square, Peterborough PE3 8RF, United Kingdom. We decide how your Personal Information is used. You can contact us about anything in this policy at info@thegrowsuperstore.com or by post at the address above.
Collecting Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support or subscribe to our emails. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.
Device information
- Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
- Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to improve our Site.
- Source of collection: collected automatically when you access our Site using cookies, log files, web beacons, tags or pixels.
- Disclosure for a business purpose: shared with our processor Shopify.
Order information
- Examples of Personal Information collected: name, billing address, shipping address, payment information (including card numbers), email address and phone number.
- Purpose of collection: to provide products or services to you to fulfil our contract, to process your payment information, arrange delivery, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and, in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
- Source of collection: collected from you.
- Disclosure for a business purpose: shared with our processor Shopify.
Email marketing information
- Examples of Personal Information collected: email address, first name, your email subscription status and when it changed, how you signed up (for example, which sign-up form you used), your order history, and which of our emails you open and which links you click.
- Purpose of collection: to send you our marketing emails, to include your personal welcome discount code, to make our emails relevant, and to measure and improve them.
- Source of collection: collected from you when you subscribe or buy from us, and automatically when you open our emails or click their links.
- Disclosure for a business purpose: shared with our processor Shopify, whose Shopify Messaging service sends our emails.
Customer support information
- Purpose of collection: to provide customer support.
- Source of collection: collected from you.
The Site is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.
Sharing Personal Information
We share your Personal Information with service providers to help us provide our services and fulfil our contracts with you, as described above. For example:
- Our online store is hosted by Shopify. Shopify processes your Personal Information when you visit and make purchases on our store, including to provide services based on your interactions with other merchants and with Shopify. Your information is shared with Shopify and with other third parties that may be located in other countries, in order to provide services to you, including services that use data from your interactions with other merchants and with Shopify. You can read Shopify's Consumer Privacy Policy here: https://www.shopify.com/legal/privacy/consumers. To withdraw your consent or object to Shopify's processing of your information for these services, or to exercise your other rights with Shopify, visit Shopify's privacy portal: https://privacy.shopify.com/en.
- We may share your Personal Information to comply with applicable laws and regulations, to respond to a court order, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Behavioural Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. We only show you ads based on your activity on our Site, with other merchants and with Shopify if you consent through our cookie banner, and you can change or withdraw that consent at any time through the cookie preferences link on our Site. For example:
- We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
- We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners: Google (Google Ads), Meta (Facebook and Instagram), TikTok, Pinterest, Microsoft (Bing) and Criteo. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies, pixels or other similar technologies, which we only use with your consent.
For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://thenai.org/about-online-advertising/.
You can opt out of targeted advertising by:
- FACEBOOK - https://www.facebook.com/settings/?tab=ads
- GOOGLE - https://www.google.com/settings/ads/anonymous
- BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting Your Online Choices at: https://www.youronlinechoices.com/uk/.
Email marketing
If you subscribe to our emails, or if you buy from us and do not opt out when we give you the chance, we send you marketing emails about hydroponics advice, our products, new stock and offers. We usually send no more than one newsletter a week, plus a short series of welcome emails when you first subscribe and occasional emails linked to what you do on our Site (for example, a reminder about a checkout you did not finish). When you subscribe through a form on our Site, we ask you to confirm your subscription by email before we start sending.
We send these emails with Shopify Messaging, part of our Shopify store. We may record some information on your customer record as short labels (“tags”), for example how you signed up or that we have sent you a welcome code.
You can unsubscribe at any time using the link at the bottom of every email, by replying to one of our emails, or by contacting us. We act on unsubscribe requests straight away and within 48 hours at most. We keep your email address on a suppression list after you unsubscribe so that we do not email you again by mistake.
Welcome discount codes
When you subscribe to our emails through a form on our Site and have not ordered from us before, we create a personal discount code for you. It can be used once, on your first order, and expires 30 days after you subscribe. We store the code on your customer record so that we can include it in your welcome emails.
How we measure our emails
Our marketing emails contain a small tracking image (a “pixel”) and links that record when they are used. When your email app loads the images in one of our emails, the pixel tells us that the email was opened, when it was opened, and basic technical information such as the type of device or email app. When you click a link, we record which link you clicked, and the link tells our Site that your visit came from that email (using standard “UTM” tags in the web address). This lets us see which emails are useful, attribute Site visits and orders to our emails, and look after our sending reputation so that our emails reach inboxes.
You can stop open tracking by turning off automatic image loading in your email app. Some email apps already limit it: Apple Mail Privacy Protection hides whether you opened an email, and Gmail loads images through its own servers so we cannot see your location or device. You can stop all email tracking by unsubscribing.
Using Personal Information
We use your Personal Information to provide our services to you, which includes: offering products for sale, processing payments, delivery and fulfilment of your order, and keeping you up to date on new products, services and offers.
Lawful basis
Under UK data protection law (the UK GDPR and the Data Protection Act 2018) and, if you are a resident of the European Economic Area (“EEA”), the EU General Data Protection Regulation (“GDPR”), we process your Personal Information under the following lawful bases:
- Your consent, for example to receive our marketing emails when you subscribe, and for non-essential cookies;
- The performance of the contract between you and us, for example to process and deliver your order;
- Compliance with our legal obligations, for example tax and accounting records;
- To protect your vital interests;
- To perform a task carried out in the public interest;
- For our legitimate interests, which do not override your fundamental rights and freedoms, for example preventing fraud, telling existing customers about similar products (you can opt out at any time), and measuring and improving our Site and emails.
Retention
When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information, subject to the records we must keep by law. We keep your email marketing details for as long as you are subscribed; after you unsubscribe, we keep only your email address and the fact that you unsubscribed, so that we respect your choice. Email open and click records are kept with your customer record for as long as we keep that record. For more information on your right of erasure, please see the ‘Your rights’ section below.
Automatic decision-making
If you are a resident of the UK or the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.
We DO NOT engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.
Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.
Services that include elements of automated decision-making include:
- Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.
- Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days.
Your rights
If you are a resident of the UK or the EEA, you have the right to:
- ask for a copy of the Personal Information we hold about you;
- ask us to correct information that is wrong or incomplete;
- ask us to erase your information;
- ask us to restrict how we use your information;
- object to how we use your information, including an absolute right to object to direct marketing at any time;
- ask for your information in a portable format;
- withdraw your consent at any time, where we rely on consent.
If you would like to exercise these rights, please contact us at info@thegrowsuperstore.com. We will respond within one month.
International transfers
Your Personal Information will be initially processed in Ireland and then will be transferred outside the UK and Europe for storage and further processing, including to Canada and the United States. Where your information leaves the UK, it is protected by the safeguards described in Shopify's privacy policy, such as adequacy regulations and standard data protection clauses.
Cookies
A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the Site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.
We use cookies that are strictly necessary for the Site to work without asking you. We only use other cookies, including analytics and advertising cookies, if you agree through our cookie banner, and you can change your choice at any time through the cookie preferences link on our Site.
We use the following cookies to optimise your experience on our Site and to provide our services.
Cookies Necessary for the Functioning of the Store
| Name | Function |
|---|---|
| _ab | Used in connection with access to admin. |
| _secure_session_id | Used in connection with navigation through a storefront. |
| cart | Used in connection with shopping cart. |
| cart_sig | Used in connection with checkout. |
| cart_ts | Used in connection with checkout. |
| checkout_token | Used in connection with checkout. |
| secret | Used in connection with checkout. |
| secure_customer_sig | Used in connection with customer login. |
| storefront_digest | Used in connection with customer login. |
| _shopify_u | Used to facilitate updating customer account information. |
Reporting and Analytics
| Name | Function |
|---|---|
| _tracking_consent | Tracking preferences. |
| _landing_page | Track landing pages |
| _orig_referrer | Track landing pages |
| _s | Shopify analytics. |
| _shopify_fs | Shopify analytics. |
| _shopify_s | Shopify analytics. |
| _shopify_sa_p | Shopify analytics relating to marketing & referrals. |
| _shopify_sa_t | Shopify analytics relating to marketing & referrals. |
| _shopify_y | Shopify analytics. |
| _y | Shopify analytics. |
The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.
You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.
Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies, see your browser’s help file or sites such as www.allaboutcookies.org.
Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.
Do Not Track
Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.
Changes
We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
Contact and complaints
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at info@thegrowsuperstore.com or by post using the details provided below. We will acknowledge your complaint within 30 days and respond as quickly as we can.
The Grow Superstore Limited, Unit 6, Wulfric Square, Peterborough PE3 8RF, United Kingdom
If you are not satisfied with our response to your complaint, you have the right to complain to the Information Commissioner's Office (ICO), our supervisory authority: https://ico.org.uk/make-a-complaint/ or 0303 123 1113. If you live in the EEA, you can also contact your local data protection authority.
Last updated: 27 September 2026